Great Value Dryer Sheets

GreatValue-DryerSheets-LindseyLeFevre

 

Last week I worked on sketching ideas for my product redesign and now I am  creating designs in Illustrator.  For sketches I mainly sketched pattern ideas.  I want the new packaging to look cute and simplified.  I also bought some Kleenex boxes/cylinders as an example/inspiration for what I want my new design to look similar to.

 

Kleenex-Can-LindseyLeFevre

Kleenex Can Inspiration

Sketches

Sketches-1-LindseyLeFevre  Sketch-3-LindseyLeFevreSketch-2-LindseyLeFevre

Drafts:

pink-flowerThese are basic draft that need a lot of work.  I created the 3D flowers myself in Illustrator and they took ages!  I’ve made up three different versions that clearly need a lot of work but I want to get more opinions on which direction I should go.  The first design is similar to the current design and the other two are completely different.  I want to stick with the pink color scheme or maybe try a tropical color scheme.  I need to brain storm a little more.

DryerSheets-Draft-LindseyLeFevre

DryerSheets-Draft3-LindseyLeFevre

DryerSheets-Draft2-LindseyLeFevre

 

Timeline:

3 Nov – Sketch layout design and logo design

7. Nov – Design created in Illustrator

14 Nov – Packaging design completed

16 Nov – Create the product with new box design

18 Nov – Product photography

19 Nov – Ad created & book layout started

21 Nov – Book layout complete & printed

24 Nov – Final product all designed and ready to go

30 Nov – Video Presentation and final blog post.