Great Value Dryer Sheets

GreatValue-DryerSheets-LindseyLeFevre

This week I have been working on sketching ideas for my product redesign and today I began creating a design in Illustrator.  For sketches I’ve been mainly sketching pattern ideas.  I want the new packaging to look cute and simplified.  I also bought some Kleenex boxes / cylinders as an example  / inspiration for what I want my new design to look similar to.

Kleenex-Can-LindseyLeFevre

Kleenex Can Inspiration

Sketches

Sketches-1-LindseyLeFevre  Sketch-3-LindseyLeFevreSketch-2-LindseyLeFevre

Draft:

pink-flowerThis a super basic draft that needs a lot of work.  I created the flowers myself in Illustrator and they took ages!  But I want to make up at least three different designs and get opinions.  This design is similar to the current design and then I’ll make a couple that are totally different.

DryerSheets-Draft-LindseyLeFevre

Timeline:

3 Nov – Sketch layout design and logo design

7. Nov – Design created in Illustrator

9 Nov – Label design critiqued and refined

11 Nov – Packaging design completed

14 Nov – Create the product with new box design

18 Nov – Product photography

19 Nov – Ad created & book layout started

21 Nov – Book layout complete & printed

24 Nov – Final product all designed and ready to go

30 Nov – Video Presentation and final blog post.